Top 5 Social Apps in Belarus Q4 2022: Unified Platform Performance

The fourth quarter of 2022 saw notable performance trends for the top 5 social apps in Belarus on a unified platform. Here's a detailed look at the weekly downloads, revenue, and active users for TikTok, VK: music, video, messenger, Spin the Bottle: chatroom app, OK: Social Network, and Bigo Live - Live Streaming App.

TikTok maintained a strong presence with weekly downloads ranging from 26.5K to 41.9K, peaking in the final week of December. Revenue remained fairly stable, fluctuating between $22.5K and $26.9K, though it dipped to $15.7K in mid-December. The app also saw a steady increase in weekly active users, starting at 1.48M and ending the quarter at 1.53M.

VK: music, video, messenger experienced a varied revenue trend, with earnings peaking at $6.7K mid-quarter and dropping to $1.9K at other times. Downloads showed a consistent upward trend, starting at 8.5K and reaching 14.8K by the end of December. Active users saw some fluctuations but remained around 1.8M throughout the quarter.

Spin the Bottle: chatroom app had modest weekly downloads, peaking at 775, and a steady revenue stream ranging from $1.4K to $2K. Active users exhibited slight growth, starting at 2.2K and reaching 2.6K by the end of the quarter.

OK: Social Network saw weekly downloads grow from 4.9K to 6.9K, with revenue peaking at $2.2K in the last week of December. Active users showed a consistent increase, starting at 323K and ending at 345K.

Bigo Live - Live Streaming App had stable weekly downloads, peaking at 1K, and revenue varied between $273 and $608. Active users remained relatively stable, fluctuating around 10K throughout the quarter.

These insights are sourced from Sensor Tower, where you can find more detailed analysis on app performance trends.